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Incluye maletín para transportar y ordenar, 2 baterías de 4.0Ah con cargador, además de un completo set de accesorios con 47 piezas, 10 discos abrasivos para corte de metal, 3 brocas para albañilería y 3 dados (17, 19 y 21mm), para que estés listo para trabajar desde el primer día.", "demo": false, "promoMechanics": [ "retail_discount" ], "retailDiscountPct": 12.8, "cardDiscountPct": null, "totalDiscountPct": 12.8, "effectivePrice": null, "stackedDiscount": false, "promoIntensity": "soft", "commercialActionLikely": true, "paymentAgreementLikely": false }, { "super": "loi", "sku": "loi-020463", "familyKey": "cables-adaptadores-otros-multilaser-secador-de-pelo-essenza", "familyLabel": "Secador de Pelo Essenza", "competitiveKey": "computacion_tecnologia|cables_adaptadores|0-50", "competitiveKind": "cables_adaptadores", "competitiveKindLabel": "Cables / adaptadores", "priceBandKey": "0-50", "priceBandLabel": "< USD 50", "priceUsd": 13.799758454106279, "comparablePriceMinUsd": 0, "comparablePriceMaxUsd": 50, "name": "Secador de Pelo Essenza", "manufacturer": "Multilaser", "price": 571.31, "listPrice": 1064.75, "sourcePrice": 571.311, "sourceListPrice": 1064.754, "sourceCurrency": "UYU", "fxRate": null, "priceText": "$ 571", "currency": "UYU", "url": "https://loi.com.uy/ficha/secador-de-pelo-plegable-essenza-020463", "image": "https://de2kqc9pq55cj.cloudfront.net/fit-in/524x480/filters:fill(FFFFFF):quality(90):format(webp)/_img_productos/secador-de-pelo-plegable-essenza-020463-foto2.jpg", "source": "loi-api", "sourceCategory": "Cabello cabello", "sourceCategoryUrl": null, "observedAt": "2026-06-18", "brand": "loi", "brandLabel": "LOi Pickup Center", "group": "competencia", "owner": "competencia", "ownerLabel": "Competencia", "company": "loi", "companyLabel": "LOi Pickup Center", "category": "otros", "categoryLabel": "Otros", "availability": "in_stock", "inStock": true, "stockText": "Disponible", "promoText": "46% OFF", "promoType": "retail", "description": "Este secador de pelo Essenza combina potencia y practicidad para un secado rápido y cómodo. 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}, { "key": "thot:thot-910-004361", "name": "Mouse Logitech M280 azul inalámbrico", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" }, { "key": "thot:thot-117326", "name": "Mouse Primus Gladius 8200T", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" }, { "key": "thot:thot-RZ01-04660100-R3U1", "name": "Mouse Razer Cobra Pro", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" }, { "key": "thot:thot-RZ01-05120800-R3M1", "name": "Mouse Razer Viper V3 PRO Counter Strike 2 Edition", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" }, { "key": "thot:thot-RZ01-04910100-R3U1", "name": "Mouse Razer Viper V3 Hyperspeed", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" }, { "key": "thot:thot-123046", "name": "Mouse Redragon K1NG Black", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" }, { "key": "thot:thot-910-006466", "name": "Mouse Logitech Lift Vertical Grafito inalámbrico", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" }, { "key": "thot:thot-SFYR2S/1T0", "name": "NUEVO SSD Kingston FURY Renegade G5 PCIe 5.0 NVMe M.2 1Tb", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" }, { "key": "thot:thot-SFYR2S/4T0", "name": "NUEVO SSD Kingston FURY Renegade G5 PCIe 5.0 NVMe M.2 4Tb", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" }, { "key": "thot:thot-SFYRDK/4000G", "name": "SSD Kingston FURY Renegade Disipado PCIe 4.0 NVMe M.2 4Tb", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" }, { "key": "thot:thot-141607", "name": "JBL Headphones Quantum Q610 Gaming Wireless", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" }, { "key": "thot:thot-94825", "name": "Joystick Microsoft Xbox Negro Bluetooth", "brand": "Thot Computacion", "store": "thot", "group": "competencia", "stockText": "Sin stock" } ], "promos": [ { "key": "loi:loi-020754", "name": "Auriculares HONOR Choice", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 92.6, "retailDiscountPct": 92.6, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-020755", "name": "Auriculares HONOR Choice", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 92.6, "retailDiscountPct": 92.6, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-018922", "name": "Parlante KOLKE SBox", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "stacked", "promoIntensity": "breakthrough", "totalDiscountPct": 77.7, "retailDiscountPct": 52.6, "cardDiscountPct": 53, "effectivePrice": 146.01 }, { "key": "loi:loi-018923", "name": "Parlante KOLKE SBox", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "stacked", "promoIntensity": "breakthrough", "totalDiscountPct": 77.7, "retailDiscountPct": 52.6, "cardDiscountPct": 53, "effectivePrice": 146.01 }, { "key": "loi:loi-018921", "name": "Parlante KOLKE SBox", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "stacked", "promoIntensity": "breakthrough", "totalDiscountPct": 77.7, "retailDiscountPct": 52.6, "cardDiscountPct": 53, "effectivePrice": 146.01 }, { "key": "loi:loi-020385", "name": "Teclado KOLKE", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 75.1, "retailDiscountPct": 75.1, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-007773", "name": "Auriculares Gamer KOLKE", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 73.1, "retailDiscountPct": 73.1, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-007775", "name": "Auriculares Gamer KOLKE", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 73.1, "retailDiscountPct": 73.1, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-017726", "name": "Luces de Navidad Smart", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "stacked", "promoIntensity": "breakthrough", "totalDiscountPct": 72.2, "retailDiscountPct": 47.5, "cardDiscountPct": 47, "effectivePrice": 682.05 }, { "key": "loi:loi-004631", "name": "Funda Cover", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 70.9, "retailDiscountPct": 70.9, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-004630", "name": "Funda Cover", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 70.9, "retailDiscountPct": 70.9, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-019064", "name": "Cámara de Seguridad KOLKE", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "stacked", "promoIntensity": "breakthrough", "totalDiscountPct": 67.8, "retailDiscountPct": 43.5, "cardDiscountPct": 43, "effectivePrice": 789.59 }, { "key": "loi:loi-017468", "name": "Lámpara de Escritorio con", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 67.3, "retailDiscountPct": 67.3, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-017467", "name": "Lámpara de Escritorio con", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 67.3, "retailDiscountPct": 67.3, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-016114", "name": "Lámpara de Escritorio con", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 67.3, "retailDiscountPct": 67.3, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-016113", "name": "Lámpara de Escritorio con", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 67.3, "retailDiscountPct": 67.3, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-003560", "name": "Joystick Pistola", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 67.1, "retailDiscountPct": 67.1, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-007776", "name": "Auriculares Gamer KOLKE", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 66.7, "retailDiscountPct": 66.7, "cardDiscountPct": null, "effectivePrice": null }, { "key": "loi:loi-017509", "name": "Espejo Retrovisor", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "stacked", "promoIntensity": "breakthrough", "totalDiscountPct": 66.2, "retailDiscountPct": 41.7, "cardDiscountPct": 42, "effectivePrice": 470.66 }, { "key": "loi:loi-017296", "name": "Linterna LED Recargable,", "brand": "LOi Pickup Center", "store": "loi", "group": "competencia", "promoType": "retail", "promoIntensity": "breakthrough", "totalDiscountPct": 60.6, "retailDiscountPct": 60.6, "cardDiscountPct": null, "effectivePrice": null } ] }, "aiMarketAnalysis": { "status": "available", "title": "Actualizacion real de mercado NNET", "executive_summary": "Base real con 4328 observaciones y 23 familias comparables. Indice promedio vs competencia: 20.2%.", "key_findings": [ { "type": "price_risk", "severity": "high", "title": "Hay productos NNET por encima de la mediana competitiva", "description": "12 familias muestran brecha positiva mayor a 8%. Priorizar las de alto ticket antes de presentar ajuste comercial.", "recommended_action": "Revisar precio, stock y condiciones de entrega contra el competidor mas barato antes de decidir baja tactica." }, { "type": "opportunity", "severity": "medium", "title": "Hay oportunidades de margen", "description": "1 familias quedan mas de 8% por debajo de la mediana competitiva.", "recommended_action": "Validar rotacion y stock; si la propuesta de valor acompana, probar suba controlada." }, { "type": "promotion", "severity": "medium", "title": "Promociones activas detectadas", "description": "2850 observaciones traen descuento, outlet, sale o precio lista tachado.", "recommended_action": "Separar descuentos reales de financiacion/tarjeta y monitorear frecuencia por fuente." }, { "type": "opportunity", "severity": "medium", "title": "Gaps de cobertura frente a competencia", "description": "2174 familias aparecen en competencia sin equivalente NNET en el matching actual.", "recommended_action": "Auditar si son faltantes reales, diferencias de nombre o productos fuera de estrategia." } ], "daily_recommendations": [ { "priority": "high", "area": "pricing", "recommendation": "Usar la vista Riesgo para revisar brechas positivas por familia.", "reason": "Son los SKUs donde una diferencia de precio puede afectar conversion." }, { "priority": "medium", "area": "assortment", "recommendation": "Auditar faltantes con URL de evidencia antes de hablar de oportunidad comercial.", "reason": "El matching inicial es conservador y debe validarse por comprador/categoria." }, { "priority": "medium", "area": "competitor_monitoring", "recommendation": "Mantener corrida diaria con las mismas fuentes.", "reason": "La primera corrida da foto; la serie temporal detecta cambios reales." } ], "alerts": [ { "severity": "high", "title": "LOi Pickup Center combina oferta + tarjeta en LOi Pickup Center (-78%)", "description": "Parlante KOLKE SBox: cadena -53% - tarjeta/convenio -53% - precio efectivo $146 - 53% OFF. Revisar si es empuje de marca, calendario de cadena o convenio financiero acumulado." }, { "severity": "high", "title": "LOi Pickup Center activa promo rompedora en LOi Pickup Center (-93%)", "description": "Auriculares HONOR Choice: cadena -93% - 93% OFF. Comparar contra elasticidad y respuesta propia por cadena." }, { "severity": "medium", "title": "Hueco de competencia: Thot Computacion sin stock en Thot Computacion", "description": "CPU AMD Ryzen 5 7600 AM5. Oportunidad de capturar demanda si NNET tiene disponibilidad y precio defendible en esa fuente." }, { "severity": "low", "title": "LOi Pickup Center al -25% en LOi Pickup Center", "description": "Notebook iView Magnus IV: $8.450 -> $6.346." } ], "confidence": "medium", "localFallback": true, "fallbackReason": "Analisis heuristico local sobre datos reales scrapeados", "clientId": "nnet", "reportId": "2026-06-18T00:23:24.114Z", "provider": "nnet_local", "model": "retail-tech-real-v1", "promptVersion": "market-real-v1", "inputHash": "4328:2026-06-18T00:23:24.114Z", "createdAt": "2026-06-18T00:23:24.114Z" } }